Adrien Glasser
Senior Manager –canada411.ca and social tools, Yellow pages Group - Canada
During the past 10 years I developed a strong understanding of the global cycle of Web development from strategy to A/B testing.
- Demonstrated success record in defining strategic product roadmaps as well as inventing and launching successful features
- Ability to manage and prioritize multiple projects simultaneously
- Results oriented, strongly creative and leadership skills
- Strong analytical, problem solving, communication and project management skills
- Viral User acquisition expert
Main Accomplishments:
- Re-design Canada411.ca, implement new SEO and social strategy
► + 1 Million unique visitors per month (1 year)
- In charge of the contact Management for Viadeo
►X Million of business cards shared thanks to the new address book (1 year).
- Create and optimize the viral loop for UNYK.com
► 30 K new subscribers per day - 20 Million total
320 contactsResponsible within the Social Commerce group for product management of canada411.ca (white pages, 6M Uvs/month) and social tools
Lead cross-functional (internal and external) teams including developers, IS/IT and Marketing stakeholders to plan and launch c411 and social tools projects.
• Participate to the conception of the annual strategic plan
• Create the product plan and vision scope
• Build business model
• Create the information architecture
• Manage product delivery, project follow up with dev teams to plan, spec, build and test products, establish the scope of the business needs and technical specifications as well as follow-up with multi-disciplinary teams including development.
• Responsible of product commercialization and introduction to sell
• Work with reporting team on KPI to define targets and ongoing enhancements
Define and prioritize product-market roadmap based on internal strategies, market research, competitive analysis, usability studies, and user feedback.
Assist with documentation of information architecture, product specifications, wire frames, business, functional requirements and creation of prototypes.
2008 - 2009- Participate in the positioning and the added value of the product
- Improve the viral marketing and the communications submitted to users(mailings, blog, PR)
- Manage the customer service team and partner relationships
- Identify, evaluate and prioritize the potential source of new growth
2007 - 2008- Optimize the viral loop steps (registration) through the analyze of funnels, the benchmark and A/B tests
- Analyze the performance of the website with Omniture and provide pertinent insights
- Analyze the experience and the satisfaction of the users: focus group, surveys, user tests, qualitative research based on user feedbacks
2006 - 2007- Create the content and the website for an online support for the course « Product management and innovation» (B.A.A, M.Sc. and MBA university level)
2002 - 2003- Participate in the creation and promotion of e-business tools : Extranet, Customer Relationship Management software and supply management software
- Build interactive communication tools and newsletters to advertise the company’s e-business innovations
- Manage the company’s web site and the internal database