Anthony VELUIRE

- Marketing Initiatives – Manage ongoing promotions and programs. Enhance communication with key dealers. Create communication plan and marketing roadmap 2010/2011. Co-manage marketing strategy of the division. Organize and lead webinars to present new products and programs.

- Business Development – Create and manage business development strategy of the division with VP sales and marketing. Generate monthly/weekly sales forecast and month end dashboards. Identify variances to plan (sales and margins) and propose actions to accommodate. Create powerful analysis software to improve business visibility and help making high-level management decisions. Work closely with sales team to create and generate appropriate tools, processes and analysis to increase significantly work efficiency.

- Product Management – Improve pricing format and manage the pricing process of the Business Unit with VP Sales. Issue monthly price lists to partners along with sales/marketing bulletins and new products presentation. Manage product transition and line-up.

- PSI – Implement and manage new PSI tool to improve sales team forecasting. Alert senior leadership team of excess, slow moving, aging inventory and develop in collaboration with VP action plan to dispose of excess inventory. Manage products line-up and models transitions. Lead monthly forecast meetings.

- Market Analysis – Monitor and analyze industry trends. Comparative analysis industry trends vis-a-vis companies. Develop and manage surveys and research programs, analyze and deploy results to factory for new product development/improvement.

Solar project management in Ontario.

Partnership with Solyndra, innovative cylindrical PV module design, to develop solar projects for commercial flat rooftop in GTA & Ontario.

SOLECOrsu is a leading company in Corsica Solar’s market.

Held full responsibility for building organizational infrastructure to support company’s expansion in a competitive and growth market. Created strategic marketing and business plan, furthered brand awareness initiatives. Trained, supervised and evaluated sales force.

SOLARIA-Systems was a small innovative which offers global solution for reducing environmental impact. Merged with SOLECOrsu at the end of 2008.

Recruited to analyze industry trends, improve internet marketing, establish policies for segmentation and market development and drove sales integration within new markets.