Gautier Lemesle

Gautier Lemesle obtained an International & European Studies Degree from the Institute of European Studies in Paris in 2006, followed by a Management Graduate Degree from HEC Montreal in 2007. He joined Cossette in early 2008 at Magnet Search Marketing and is now working at Cirque du Soleil as a Web Marketing Analyst.

Previously at Magnet Search Marketing in Montreal, Gautier Lemesle worked for different clients (Transat Inc., Bell Canada, BMO Financial Group, General Motors of Canada, Hydro-Quebec) by developing complex paid search strategies answering the increasing competition on search engines (Google, MSN, Yahoo). In addition, he acted as a consultant for some clients on web analytics mandates (Google Analytics, Web Dashboards).

At Cirque du Soleil, Gautier Lemesle oversees web analytics tools (Omniture, Google Analytics) & digital initiatives from an SEO/Tracking perspective (Onsite SEO best pratices, Offsite SEO & Linkbuilding, Web Marketing & Performance Dashboards, Tracking tools development, Traffic attribution processes, Social Media tools integration). He also acts as an advisor for SEM & online media strategies; and he's in charge of the domain names porfolio (1K+ domains) at Cirque du Soleil.

Gautier Lemesle holds Google AdWords Qualified Individual and Microsoft adExcellence certifications. Involved in his field, he participates in various conferences (eMetrics Toronto 2011, Omniture Summit 2011, Microsoft Summit 2009 Seattle, Search Engines Strategies Toronto, Infopresse, IAB, Web Analytics Association). Gautier Lemesle is an active member of the web community through several articles on various blogs.

You can follow him on Twitter @gautierlemesle