Ian Cameron

• Business & P/L owner for the AP Images & AP Photos lines of business. $116 MM in revenue for 07, $80 MM in expense and 650 staff. Forecasted revenue growth of 175 MM and expense $104 MM by 2012 – net margin growth from 10% in 07 to 25% in 2012.
• Managed the global marketing and sales strategy.
• Managed the day-to-day activities of the marketing and sales organizations globally, including the sales agency relationships (content and distribution relationships with strategic partners).
• Set the strategic direction of AP Images, analyzed the competitive environment and strategic opportunities for AP Images.
• Developed AP Images business globally, including strategic direction by market vertical and region. Guided the direction of AP Images.com.
• Maximized revenue for AP Images in the editorial/commercial segments. 8% growth 06 over 05 and 12% growth 07 over 06 YTD.
• Developed a range of products to sell to target markets - www.apimages.com

• Recruited to lead and manage the Editorial sales team. 26 sales people, 13 researchers and 4 sales support through 3 sales managers, 1 research manager and 1 support supervisor.
• Generated $32 million in revenue in 2004, an increase of 32% over 2003. 17% revenue growth 2005 over 2004.
• Created and executed sales strategy to the Newspaper, Magazine, Book Publishing, Internet and Television markets.

• Recruited to build the Sales and Marketing Team (5 people) for the Data Solutions product. Within the first 8 months in this position, captured 15% market share from the major competitor who dominated the market with 100%.marketshare
• Syndicated the TV listings, Pictures, Editorial and Video content to Traditional Media, Online and Broadband marketplace – goal of $4 million pa revenue.
• Developed the Data Solutions product to compete against TMS, Tribune Media Services.

• Managed and developed new business in my territory (Canada, the US, Central and South America) for Reuters Media products (textual, video and pictures).
• Managed a staff of 24 – Sales, Marketing and Customer Support.
• Target market - TV, Radio, Online's, Traditional Media and Wireless.
• Generated “net new” sales of US$1MM pa, US$90MM annual revenue.
• Increased Market penetration of Reuters Media products and services by 30%.
• Created & managed marketing campaigns and product launches.

• Increased revenue from Canada by 10% in 1997, 98 & 99 and increased usage of DJ News Services by 10% in 1997, 98 & 99.
• Supervised and coached Account Executive in training activities to Canadian clients which increased usage of DJ News products and services.
• Managed marketing campaigns and product launches in partnership with real-time and Internet-based market data providers.