Jean-Francois Belisle

Jean-Francois Belisle

Chief Science Officer @ Psykler

Montreal, Canada

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His background

  • Today
    May 2012

    Director - Consulting Services

    K3 Media

    ► Business Development for the web agency
    ► Managing the Consulting Services Department including employees in analytics, SEO, SMO and consulting
    ► Developing useful executive training for partners and the general public
  • Today
    June 2012

    Partner (Manager)

    LoyaltyOne (Air Miles), a division of Alliance Data

    ► Lead a team of analysts on the Jean Coutu and RONA accounts for the AIR MILES Reward Program.
    ► Recruit and build a team of consumer intelligence analysts.
    ► Support the development of customer-centric loyalty strategies and underlying trends providing input into developing the measurement to support the retail sponsor strategies.
    ► Support the development of the promotional effectiveness and assortment optimization analytical solutions.
    ► Develop retail measurement plans and KPIs based on the campaigns scope and ensure the campaign objectives link back to overall objectives.
    ► Build up analytic plans for retail sponsors, plan timetable and communicate deliverables for key stakeholders.
    ► Implement customer segmentation and SAS/SQL programming efficiency strategies.
    ► Accountable for ensuring that the campaign occurs as planned (time, scope, quality) ensuring budget constraints are being taken into account against the financial forecast (miles, dollars).
  • Today
    April 2012

    Senior Consultant in CRM + Database Marketing + Web Analytics


    ► Developed successful relationships with clients using a client-centric approach.

    Services Offered:
    ► Online Strategic Marketing (Strategic Planning, Web Analytics, Search Engine Optimization (SEO)).
    ► Strategic Marketing & CRM programs (Campaign measurement, Segmentation, Assortment Optimization).
    ► Data Mining (i.e. Predictive Analysis & Classification Methods (CART, Neural Nets, SVM).
    ► Advanced Marketing Research Methods (Scale Measurement, Survey Analysis).

    Selective list of clients:
    ► Private Sector: Procter & Gamble, Astral, Bell, Sopexa, Sports Jerseys Canada
    ► Public Sector : Quebec’s Casinos, Government of Quebec, FTQ, Centre Hospitalier Universitaire (CHU) Sainte-Justine
    ► Events : Rendez-vous du Cinéma Québécois, Jeux du Québec

    Sample of consulting projects:
    ► Quebec’s Casinos: Mentored and proposed statistical analyses to improve the targeting offers related to the loyalty CRM program.
    ► Bell: Developed a conjoint analysis model to improve the bundle offering to business partners.
    ► Astral: Analyzed and proposed SEO recommendations to improve website visibility and overall branding.
    ► Government of Quebec: Developed a service quality scale to improve the quality of all governmental websites.
    ► Sports Jerseys Canada: Proposed strategic recommendations to improve website optimisation, CRM and SEO strategies (Profits rose 553% from February to August 2011).
  • Marketing

    Ph.D. Studies in Marketing & Statistics, cum laude, GPA: 4.0/4.0
    ► 16 Hardcore courses
    ► Minor: Data Mining/ Computational Statistics
    ► $205,000 in scholarships (FQRSC, SSHRC, Desautels)
  • Today

    Consulting Researcher

    RBC Financial Group Chair in E-Commerce at HEC Montréal

    ► Conducted scientific projects related to online marketing in collaboration with J. Nantel and S. Sénécal.
    ► Developed useful and sustainable scientific research tools to improve satisfaction and profitability.
    ► Participated at the coordination of research projects in online marketing with the partners (Government of Quebec, Astral, Belair Direct, YOUge).
  • Today

    Founder, Coordinator & Lecturer

    500 - 999 employees

    Founder, Coordinator and Lecturer for the “Electronic Marketing” (3-104-09) course at the B.B.A. level:

    ► Created the course from scratch and had fun in the process.
    ► Received nearly perfect evaluations (Evaluation F2009: 3.96/4.00 & Evaluation W2010: 3.94/4.00).
    ► Invited renowned guest speakers who are also close connections.
    ►The course had a 15-person waitlist in W2010, capacity was 45 students

    Lecturer for the “Strategic Market Analysis” (2-115-97) course at the B.B.A. levelÈ
    ► Improved the content of a mandatory course by adding analytical tools such as Google Insights for Search.
    ► Received top quintile evaluations (Evaluations F2007: 3.60/4.00 & F2008 3.54/4.00).
    ► Managed classes of respectively 50 and 55 students.

    Type of teaching: Structured, trendy, intellectual, practical & funny.
  • The University of British Columbia

    Award of Achievement in Web Analytics, GPA 4.0/4.0
    Web Analytics - ► GPA 4.0/4.0
    ► Trained in Web Analytics & Website Optimization
  • Today


    EBB - HEC Montréal

    ► Presented 6 conferences in Strategic Internet marketing to an audience of 5 to 30 practitioners of small-to-medium enterprises (SME).
  • Today
    July 2007


    Maîtrise Conseil

    ► Leveraged the value of start-up clients (i.e. Aqua Ovo, Les Fromages du Verger).
    ► Supervised and conducted consulting projects in quantitative and qualitative research (new product development methods, focus group supervision, market research, survey analysis, documentary research, etc…).
  • , Montréal (Québec)

    HEC Montréal

    M.Sc. in Marketing, cum laude, GPA: 3.87/4.3
    ► Thesis: "Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds" supervised by Jacques Nantel (Secretary General of HEC Montréal) published in P&M
    ► Trained in Strategic Quantitative Marketing & Psychometrics
    ► $37,000 in scholarships (HEC, CIRANO, SSHRC, Fond Benoit-Duchesne)
  • Bachelor in Economics

    B.Sc. in Economics, cum laude, GPA: 3.72/4.3
    ► Trained in Econometrics (Statistics) & Behavioral Economics;
    ► Excellence Undergraduate Entrance Scholarship
    ► 2003-2005 Dean’s Honor List ("With great distinction" mention) for excellence in academic achievement
  • Today

    R&D Analyst

    Minister of Economic Development, Innovation and Export Trade (MDEIE)

    ► Conducted statistical analysis in industrial R&D
    ► Analyzed more than 175 projects related to tax credits in R&D precompetitive research.
  • Collège de Bois-De-Boulogne

    Diploma of College Studies (DCS) in commerce
    Commerce - ► 5 mathematics courses

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His skills

  • Account management
  • Conseil en management
  • Marketing stratégique

His languages

  • English
  • French

    His hobbies

    ► Sports (Hockey squash cycling volleyball & badminton)► Video Games ► Traveling

    About him

    Hardworking, determined, professional with doctoral-level marketing training and 8 years of experience in CRM, Online Strategic Marketing & Big Data

    Objective: To leverage my consulting experiences and analytical thinking to create new opportunities for business growth in a challenging and analytically-driven environment.

    Top competencies
    ► Incentive-oriented business growth strategist with strong analytical background.
    ► Strong business development skills as indicated by a successful consulting track record.
    ► Ability in supervising, training and mentoring teams.

    Personality Type: ENTJ

    8 years of business expertise in:
    ► Online Strategic Marketing (Strategic Planning, Web Analytics, Search Engine Optimization (SEO)).
    ► Strategic Marketing & CRM programs (Campaign measurement, Segmentation, Assortment Optimization).
    ► Data Mining (Predictive Analysis & Classification Methods (CART, Neural Nets, SVM).
    ► Advanced Marketing Research Methods (Scale Measurement, Survey Analysis).

    His activity on Viadeo

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