Liliane TRAN

Strategic analysis of a chemical industry

• Launched a new export program which helped companies focus on targeted countries and find potential clients or partners

• Organized French Pavilions on international trade fairs in Denmark (COP15 - Bright Green Business Event), Poland and China by recruiting attendees, creating brochures, promoting events to institutions and associations

www.dixid.com

UBIFRANCE, the French Agency for international business development, helps French companies to expand their business abroad. In connection with the economic departments of the French embassies abroad, UBIFRANCE offers a complete range of products and services to support French companies in their development abroad.

• Designed means of communication and promoted events
• Led partnerships
• Managed customer relationships
• Coordinated communication within local teams
• Followed-up logistics


France Brazil Business Meet in Sao Paulo
Results : 150 French companies and 850 Brazilians companies, 2300 business meetings

France China Vietnam Business Meet in Beijing and Hanoi
Results : 180 French companies and 600 Chinese and Vietnamese companies, 3800 business meetings

France India Business Meet in New Delhi
Results : 150 French companies and 1 000 Indian companies, 3500 business meetings

- Analyzed and wrote studies to help French companies in their export strategy
- Composed sector-based notes to French companies


TORONTO : Consumer goods sector
- Wrote a guide related to the creation of a point of sale in Toronto by interviewing French entrepreneurs and local experts (banker, real estate agent).

HONG KONG : Building sector
- Wrote a study related to the implementation of French companies in mainland China through Hong Kong.
- Wrote a market study related to the building equipment market in Hong Kong

Results for the year 2004 : 1st commercial Junior-Enterprise in France after the audit of KPMG Fiduciaire de France, ALTRAN, Les Echos and Microsoft; a team of 18 people, turnover of 300 000 €, 60 market surveys with 200 part time employees, ISO 9001 version 2000 standard.

- managed the accounts of the association
- audited the treasury of 14 Junior-Enterprises in France
- achieved many market studies for firms (EDF-GDF, Peugeot Motocycles, SNCM, etc.)