Lucile Baker

Helping businesses to unify communications & optimize their network

Ormuco is a recent Telecommunication operator in the BtoB market
We help our clients gain the best from new technologies :
- unification of voice & data over the same network
- route the users to the most appropriate communication medium
- increase the applications integration & automation
- be reachable anytime, anywhere

Improve customer service & optimize collaboration for business success

Client servicing executive proposing complete solutions from data management, creative services, printing, lettershopping, international distribution & fullfilment.

Developing Indian market & helping clients executing their marketing campaigns
Generation of sales opportunities by identifying appropriate business targets, execution of a strategic sales process, implementation of operations for loyalty programs & diverse communications:
- Understanding the client’s needs & outreach for relationship marketing & loyalty programs
(creative brief, quantitative objectives, logistic process...)
- Coordinating with internal departments to transcript the objectives and frame strategic options & recommendations
- Presenting to the client
- Monitoring the project and execution of these marketing campaigns.(day-to-day management of operations and project implementation)

Achievements: Generation & Management of B to B portfolio with yearly turnover representing 30% of the budget + Client Acquisition: Average of 1 account per month with regular printing requirements.Target achieved at 125%.

Servicing 1 global international account
Key account management & campaign coordination representing yearly turnover of INR 222 Millions (app.4.8 millions CAD).

Domains of expertise: Project Management & Business development, Campaign execution, Relationship Marketing, Marketing communications, Loyalty Programs

During 2 years, I was working at La Poste, in the international mail headquarters (Paris).
La Poste process every year more than a billion items that are directly shipped to more than 170 countries.
I was in charge of the Direct Marketing range using local look : Direct Entry solutions.

My missions:
- Launch and update of new Direct Marketing solutions,
- analyse needs, target,
- develop strategic choices,
- implement communication,
- create and update of sales supports (Intranet),
- create reporting and results analysis,
- support and training to the sales force.