Roger Vandomme
Vice President Marketing, Analytical Services, and Sales Support, Equifax Canada
Senior executive with exceptional analytical skills, talent in strategic business development, supported by ethical values, strong leadership and international perspective.
Core Competencies
Global multicultural business executive with solid expertise in strategic planning. Over 10 years experience in credit risk management and decision making support. In-depth knowledge of large database management, analysis and modeling. Ability to think strategically and address risk and issues associated with cross functional reorganization and new technologies.
Comfortable with uncertainty, start up and fast growing environment.
Quickly assess new situations and visualize appropriate problem-solving approaches.
Charismatic team building and proven leadership in crisis situations.
Skillful public speaker. Ability to make complex concepts easily comprehensible.
Personnal Profile
Lived in seven different countries and visited more than 30. Extensively traveled in Europe; walked on the Great Wall of China and jogged on Venice Beach. Skydived from 6000m and scuba dived under 30m. Private pilot; flew a plane across The Channel. Taught fencing and Aikido to children. Volunteered in French Airborne; survived the jungle in Guyana and slept under the snow in Germany. Lieutenant-Colonel, specialist in military intelligence; currently serve as liaison officer for the French Consul in Toronto and teach military strategy at the Canadian Forces College.
39 contactsReporting to both Canada and the US, leading a team of ten managers and analysts, spearhead marketing strategy and predictive modeling.
MISSION
Support predictive sciences team in Canada and the US.
Define Canadian marketing strategy, market segmentation and product offering.
Redesign operation processes in support for business growth.
2006 - 2008Headed a team of five marketing managers and analysts, spearheaded intelligence, marketing segmentation and strategy for the B2B market.
MISSION
Developed the 2008 strategic business plan, marketing plan and forecasting, 2008 – 2010.
Created business intelligence, knowledge management processes and market segments.
MAIN ACHIEVEMENTS
Created a full powered analytical team and conducted deep dive data mining projects, resulting in a more effective targeting for marketing and plant expansion programs.
Increased database quality from 17% to 93% allowing segmentation and profitability analysis.
Created propensity models and churn models increasing acquisition and retention campaigns response by 300%.
2005 - 2006Director, reported to the General Manager, accountable for developing NPD product offering strategy. Overviewed all lines of business: Fashion, Automotive, Food and Electronics, from all data sources: Point of Sales and Consumer. Led a team of product managers and statisticians.
MISSION
Ensured product offering profitability and consistency
Created new products as per market need
MAIN ACHIEVEMENTS
Conceived first NPD Canada marketing and product strategy, bringing consistency to go-to-market execution. Improved culture and image perception, externally and internally.
Created and implemented processes for product launch, tasks priority and data quality tracking, improving productivity by 35% and quality by 25%.
1995 - 2005Director reported to global headquarters; accountable for developing the Canada, Latin American and Asia-Pacific markets to credit and marketing decision support systems.
MISSION
Developed appropriate models and algorithms, managing teams of statisticians
Supported corporate marketing for products, positioning and communication strategy
Supported national sales forces for customers acquisition and retention
Supported local operations for data quality strategy
MAIN ACHIEVEMENTS
Opened brand new markets in South America and Asia, resulting in new partnerships, brand strengthening and revenue increase.
Created a credit bureau in Singapore in partnership with local government.
Supported Basel II compliance for main Canadian and Asian financial institutions, positioning D&B as a major player in finance industry.