TOM CZERNIECKI
UNORTHODOXE AND SUCCESFUL MARKETING COMMUNICATIONS SPECIALIST
I LIKE TO MEET PEOPLE: PEOPLE FROM ALL WALKS OF LIFE, PEOPLE OF ALL AGES, PEOPLE FROM DIFFERENT COUNTRIES, FRIENDLY PEOPLE, CURIOUS PEOPLE, PEOPLE OF DIFFERENT CULTURE, PEOPLE WHO LIKE PEOPLE, PEOPLE WHO THINK, ACTIVE PEOPLE, INDEPENDENT PEOPLE, PEOPLE WHO ARE GENEROUS, PEOPLE WHO ARE KIND, EXPERIENCED PEOPLE, COURAGEOUS PEOPLE, DIFFERENT PEOPLE,INTELIGENT PEOPLE,PEOPLE WITH A SENSE OF HUMOUR, LOYAL PEOPLE, GENTLE PEOPLE, PEOPLE WHO TRAVEL, SEXY PEOPLE, BEAUTIFUL PEOPLE, INTERESTING PEOPLE, EXPERIENCED PEOPLE, YOUNG PEOPLE, OLD PEOPLE,ALWAYS PEOPLE WHO WOULD LIKE TO MEET PEOPLE,BUT ABOVE I LIKE TO MEET PEOPLE WHO LOVE PEOPLE.
I'M PASSIONATE ABOUT THE ARTS, SPORTS, CULTURE, POLITICS, PHILOSOPHY,POETRY AND MY PROFESSION!
I'M DEEPLY COMMITTED TO MY WORK AND ENJOY DOING IT WELL!
I LOVE MY WIFE, CHILDREN, FAMILY AND FRIENDS WITH ALL MY HEART. (I also love my cat)
I HATE INJUSTICE, PREJUDICE,HATRED,VIOLENCE AND CORRUPTION IN ALL ITS UGLY SHAPES AND FORMS.
26 contactsTOMARKET Inc. specialises in : event marketing, public marketing, place marketing, cause marketing, international development (for companies wanting to do expand into N. America) and programme evaluation & audits (for marketing communications)
2002 - 2006Marketing-Communications Director
1st World Outgames Montréal 2006, 2002 to 2006
12,500 participants from over 100 countries; 100,000 visitors; $95 million CAD in economic spin-offs for the City of Montréal and the province of Québec
•Responsible for marketing-communication planning and strategies as well as for administration of marketing-communication department resources and development.
•A fully-integrated marketing-communications mix with $5 million CAD budget generating $17 million CAD in total value.
•Responsibilities included sponsorship and commercialization, advertising and promotions, Web site development, print and electronic production, merchandising, indoor and outdoor on-site signage, public relations, media planning and buying, sponsor and partner relations.
1994 - 2002Independent consultant 1994 to 2002
Creative and strategic planning; business development and sales; planning, administration and management in marketing communications sector; budget planning, implementation and control; project planning and management; market research; database development; commercialization; brand/corporate positioning; image/notoriety building; event marketing; sponsorship, advertising, promotion, direct marketing, public relations and Web site planning, management and supervision; print, electronic and multimedia production planning, management and supervision; extensive knowledge of print, electronic and broadcast production; supervision of media planning and buying; contract negotiation; management, supervision and motivation of personnel.
•Clients included:
- H.N. Associés;
- Sociétie du Financement Québec;
- Hotel Europa Royal International;
- gardenIMAGE.com;
- F45 International Communications;
- Group St. Louis Communications;
- French Music Festival, Miami Beach, Florida;
- BDDS Weber Shandwick Worldwide.
1994 - 1998Samuel L. Jackson Celebrity Golf Classic, Bermuda 1994 to 1998
Marketing-Communications Director:
50 celebrities, 96,000 participants, 10,000 visitors, $35 million US in economic spin-offs.
•Responsible for marketing-communication planning and strategies as well as for administration of marketing-communication department resources and development.
•Responsibilities included sponsorship and commercialization, advertising and promotions, Web site development, print and electronic production, merchandising, indoor and outdoor on-site signage, public relations, media planning and buying, sponsor and partner relations.
•Deployment of strategies across Eastern USA market.
•Annual budget of $3 million US and fundraiser $500,000 per year.
1984 - 1994ASSOCIATE PARTNER AT VARIOUS ADVERTISING AGENCIES 1984 to 1994
Creative and strategic planning; business development and sales; planning, administration and management in marketing communications sector; budget planning, implementation and control; project planning and management; market research; database development; commercialization; brand/corporate positioning; image/notoriety building; event marketing; sponsorship; advertising, promotion, direct marketing, public relations and Web site planning management and supervision; print, electronic and multimedia production planning, management and supervision; electronic and broadcast production supervision; media planning and buying; contract negotiation; management, supervision and motivation of personnel.
•Leveillé Vickers and Benson International: Vice President, Client Services
•Palm-Lintas Worldwide: Chief Account Executive and Director, Client Services
•Strategy Communications International: President
•Cabana Sequin Québec: General Manager
•Le Voyant: Vice President, Client Services
CLIENTS (partial list)
Ace Insurance Ltd., Bermuda; Air Canada; Alcan; l’Association touristique du Québec; Assurance Vie Desjardins; Bank of Montréal; Benson & Hedges; Bermuda Tourism; Molson Breweries; Coca Cola; Communauté urbain de Montréal; Elbow Beach Hotel, Bermuda; JTI; Environment Canada; Ford Canada; Gaz Métropolitain; Danse Partout; MediaSoft Telecom; Théâtre le Trident; Theatre Plus Toronto; Hotels Delta Canada; Hydro Québec; Industry, Science and Technology Canada; Labatt Breweries; National Hockey League; Orchestre Symphonique de Québec; Planet Hollywood, USA; Purdel Agro-Alimentaire; Reebok, USA; Québec Summer Festival; Samuel L. Jackson Celebrity Golf Classic; SITQ; Spalding, USA; Sociéte des alcools du Québec; Telecom Canada; Bell Canada; Transport Canada; Ultramar Canada; Ministère de l'Immigration et des Communautés culturelles du Québec; World Hockey Association, USA; French Music Festival, Miami Beach, Florida; The Bank of Butterfield UK; Le Mouvement Desjardins; The Royal Bank of Canada; The Coutts Financial Group, UK; Ontario Tourism; Tourisme Québec; Tourisme Montréal; Canadian Tourism Commission; Québec Summer Games; AMCEQ; BNP; Societié d’interport Québec; Port de Montréal; The Bay, Canada; ETRADE Canada; Tall Ships Festival, Québec; gardenIMAGE.com; SGF; Nordiques de Québec; Montréal Expos; Yoplait Canada; CreeAir, Carnaval du Québec; Via Rail.