Jean-Francois Belisle

Jean-Francois Belisle

Chief Science Officer @ Psykler

En poste chez K3 Media

Précédents : LoyaltyOne (Air Miles), a division of Alliance Data, Freelance, RBC Financial Group Chair in E-Commerce at HEC Montréal, HEC Montréal, EBB - HEC Montréal, Maîtrise Conseil, Minister of Economic Development, Innovation and Export Trade (MDEIE)


Précédents : The University Of British Columbia, Mc Gill University, HEC Montréal, Université De Montréal, Collège De Bois-De-Boulogne



Director - Consulting Services

Chez K3 Media

De mai 2012 à aujourd'hui
► Business Development for the web agency ► Managing the Consulting Services Department including employees in analytics, SEO, SMO and consulting ► Developing useful executive training for partners and the general public

Partner (Manager)

Chez LoyaltyOne (Air Miles), a division of Alliance Data

De 2011 à juin 2012
► Lead a team of analysts on the Jean Coutu and RONA accounts for the AIR MILES Reward Program. ► Recruit and build a team of consumer intelligence analysts. ► Support the development of customer-centric loyalty strategies and underlying trends providing input into developing the measurement to ...
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Senior Consultant in CRM + Database Marketing + Web Analytics

Chez Freelance

De 2005 à avril 2012
► Developed successful relationships with clients using a client-centric approach. Services Offered: ► Online Strategic Marketing (Strategic Planning, Web Analytics, Search Engine Optimization (SEO)). ► Strategic Marketing & CRM programs (Campaign measurement, Segmentation, Assortment ...
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Mc Gill University, Montréal

Ph.D. Studies in Marketing & Statistics, cum laude, GPA: 4.0/4.0, Marketing

De 2007 à 2011
► 16 Hardcore courses ► Minor: Data Mining/ Computational Statistics ► $205,000 in scholarships (FQRSC, SSHRC, Desautels)

Consulting Researcher

Chez RBC Financial Group Chair in E-Commerce at HEC Montréal

De 2006 à 2011
► Conducted scientific projects related to online marketing in collaboration with J. Nantel and S. Sénécal. ► Developed useful and sustainable scientific research tools to improve satisfaction and profitability. ► Participated at the coordination of research projects in online marketing with the ...
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Founder, Coordinator & Lecturer

Chez HEC Montréal

De 2007 à 2010
Founder, Coordinator and Lecturer for the “Electronic Marketing” (3-104-09) course at the B.B.A. level: ► Created the course from scratch and had fun in the process. ► Received nearly perfect evaluations (Evaluation F2009: 3.96/4.00 & Evaluation W2010: 3.94/4.00). ► Invited renowned guest ...
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The University Of British Columbia, Vancouver

Award of Achievement in Web Analytics, GPA 4.0/4.0, The University of British Columbia

De 2008 à 2009
Web Analytics - ► GPA 4.0/4.0 ► Trained in Web Analytics & Website Optimization


Chez EBB - HEC Montréal

De 2007 à 2008
► Presented 6 conferences in Strategic Internet marketing to an audience of 5 to 30 practitioners of small-to-medium enterprises (SME).


Chez Maîtrise Conseil

De 2006 à juillet 2007
► Leveraged the value of start-up clients (i.e. Aqua Ovo, Les Fromages du Verger). ► Supervised and conducted consulting projects in quantitative and qualitative research (new product development methods, focus group supervision, market research, survey analysis, documentary research, etc…).

HEC Montréal, Montréal (Québec)

M.Sc. in Marketing, cum laude, GPA: 3.87/4.3, HEC Montréal

De 2005 à 2007
► Thesis: "Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds" supervised by Jacques Nantel (Secretary General of HEC Montréal) published in P&M ► Trained in Strategic Quantitative Marketing & Psychometrics ► $37,000 in scholarships (HEC, CIRANO, SSHRC, Fond ...
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Université De Montréal, Montréal

B.Sc. in Economics, cum laude, GPA: 3.72/4.3, Bachelor in Economics

De 2002 à 2005
► Trained in Econometrics (Statistics) & Behavioral Economics; ► Excellence Undergraduate Entrance Scholarship ► 2003-2005 Dean’s Honor List ("With great distinction" mention) for excellence in academic achievement

R&D Analyst

Chez Minister of Economic Development, Innovation and Export Trade (MDEIE)

► Conducted statistical analysis in industrial R&D ► Analyzed more than 175 projects related to tax credits in R&D precompetitive research.

Collège De Bois-De-Boulogne, Montréal

Diploma of College Studies (DCS) in commerce, Collège de Bois-De-Boulogne

De 2000 à 2002
Commerce - ► 5 mathematics courses


  • Account management
  • Conseil en management
  • Marketing stratégique

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