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Claire VERROT

PALO ALTO

En résumé

Driven, thorough, and passionate about businesses that create change. Developed a deep understanding of project management, marketing and business development within the sustainability field. Able to thrive in a fast-paced, strategic and international work environment where people believe they can have a strong, positive impact on the world.

Mes compétences :
Commerce international

Entreprises

  • Silicon Valley Community Foundation - Employee Engagement Manager

    2015 - maintenant

  • Edelman - Public Relations, Cleantech

    Chicago 2014 - 2015

  • Climate Friendly - Marketing Manager

    2013 - 2014 > Developed and implemented the marketing strategy for Climate Friendly Australia and UK
    > Met customers to provide marketing advice on carbon offsets
    > Implemented marketing and communication action plans and messaging for key accounts
    > Developed bespoke marketing campaigns part of global tender responses (for major banks, insurances, automobile companies)
    > Supported sales team through lead generation and market research
    > Developed and implemented a marketing content plan
    > Benchmarked marketing automation tools and implemented Marketo (one of the leading marketing automation solution)
    > Created and rolled out lead nurturing campaigns with Marketo for 3 different audiences
    > Developed resources required by sales and marketing to maximize sales conversion such as customer case studies, credential brochure,
    new service flyers and carbon offset project profiles
    > Worked closely with Sales, Carbon, IT and Finance teams to ensure alignment with global strategy

  • EC Sustainable - Marketing Executive

    2011 - 2013 > Planned and managed the awareness campaign National Organic Week Australia, by recruiting sponsors, engaging the community,
    assuring media coverage and tracking annual budget (doubled the expected revenue from $30,000 to $60,000)
    > Outperformed in engaging the community by creating and animating social media platforms (reached 5,000 Facebook fans in 12
    months) facebook.com/nationalorganicweekaustralia
    > Supported sales team by providing marketing material and strategic advice
    > Represented the company to industry meetings and trade shows and organized events
    > Participated in the preparation and submission of business proposals and tenders
    > Benchmarked and implemented a Customer Relationship Management (CRM) tool
    > Leveraged the CRM tool to produce performance reports and instigated fortnight sales meetings to share and receive feedback
    > Lead the development of websites in terms of content and layout www.ecsustainable.com | www.organicweek.net.au
    > Coordinated an internal Carbon Audit and planned actions to reduce the carbon footprint

  • Technoparc Montreal - CleanTech Coordinator

    2009 - 2011 > Developed a research and development park, Eco-campus Hubert Reeves, dedicated to innovative companies in the clean technologies
    sector, based on eco-construction and respect for existing biodiversity
    > Participated in the elaboration of the Eco-campus Master Plan with architects and political representatives
    > Carried out the partnership with Hubert Reeves (acclaimed scientist and ecologist)
    > Prospected for clients in Quebec and internationally
    > Represented Technoparc at Pollutec (France 2010) and publicly launched the name “Eco-campus Hubert Reeves”
    > Built brand visibility across the world through communication, marketing and networking events
    > Redefined the strategy targeting smaller innovative companies by building an incubator (now constructed)
    > Initiated partnership with Lufa Farms, urban rooftop farm leader (implemented since)
    > Managed a Waste management project with researchers and act as the liaison between industries and the university
    > Helped prepare the grant application for the National Sciences and Engineering Research Council of Canada
    > Chaired the Transportation committee, made up of one representative per resident company, the City of Montreal and the Montreal transportation authority (STM)
    > Improved efficiency of public transportation for Technoparc employees (increased bus frequency by 200%)
    > Carried out an assessment of the environmental impact of Technoparc's office activities

  • Altran Technologies - Market Analyst

    2008 - 2009 > Conducted market studies (gathered and analyzed data, published dashboards and presentations) and created the Business Split (leaflet highlighting revenues per sector and country) > Responded to request for proposals by providing marketing data
    > Managed communication between Marketing Directors in over 20 countries
    > Developed plans for internal and external communication (newsletters, intranet)
    > Organized seminars, both content and logistics
    > Identified Sustainable Development (SD) key players among Altran employees as well as SD initiatives
    > Organized the first Altran International SD Convention, both content and event (opening by Group’s Chairman and Chief Executive)

  • Dominante - Event Coordinator

    2007 - 2007 > Handled customer relationship for events (up to 3,000 attendees)
    > Managed public relations (welcome general public, business partners and VIPs)
    > Anticipated logistics: organized the reception and cocktail, hired and trained receptionists and security guards
    > Created programs and posters for the event

  • Terre des Hommes Core - Project Coordinator

    2005 - 2005 > Raised money for one year to materialize the project (doubled the expected revenue from €2,000 to €4,000)
    > Oversaw the orphanage (lead different activities such as gardening and craft workshops)
    > Studied fair trade practices in India
    > Wrote a newsletter for the sponsors and organized two photo exhibitions to thank them

Formations

  • ESDES, Business School

    Lyon 2003 - 2008 Master 2, International Business and Administration

    Master thesis: Sustainable Development in business

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