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Logistix Kids Inc (USA)- part of Emak WWide
- SVP, directrice generale
2003 - 2006
An international Executive with experience in both corporate and entrepreneurial structures, with strong general management skills and background in both creative and process led environments. Deep knowledge of the Kids and Family dynamics and promotional target, reinforced by balanced mix of strategic abilities and execution know how. Created award winning campaigns for Fortune 500 companies such as Kodak, Kellogg, PepsiCo and P&G in Europe and USA. Very dynamic personal style not afraid of challenges, while encouraging team work, experienced in multi-cultural environments
• Part of EMAK, largest independent Promotions Agency in
USA (PromoTOP20)
• Logistix is a niche Kids & Family promotional Agency (4
pillars I&P, Entertainment, Promotions, Premiums)
• Responsible for the Introduction of Logistix Kids Brand
to the USA, Agency positioning, New Biz strategy &
implementation, Communication plan: Uniting families
with Brands tm
• Full P & L responsibility
• Key clients: Kellogg USA/Canada/Latin America, P&G,
Subway,Abercrombie & Kent, Kimberly Clark, Nestle, Simon
malls,
• Regular speaker at European/US conferences (Kid power,
Link) and in business press.
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Logistix Kids Paris
- Directrice Generale
2001 - 2003
• Ouverture et Gestion du bureau Logistix Kids a Paris
(15 employes)
• Developpement de la strategie commerciale et
d'implantation pour Logistix Kids France/Belgique,
Espagne et Portugal.
• Responsable pour P&L, forecast, reporting
• Gestion strategique du developpment commercial des
comptes suivants: Pepsico International, Flunch, BN,
Egg, Bel, Le Gaulois, Quick, Ellior, Kellogg, P & G,
Kodak, 3M, Yoplait)
• Prix international - best international campaign for
Kodak Harry Potter initiative – Kid Power Orlando
• Prix interne P&G - promotion Bonux Monters Inc. Disney
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Logistix Limited ( UK)
- Directrice Grand Compte
1998 - 2001
• Management of European client base, including direct
client responsibility ( Quick, Kellogg’s France &
Belgium, Pepsico Snacks France )
• Team leadership, direction & motivation ( staff of 5)
• Supervision of development, implementation and
profitability of all French promotional projects
• Launched successfully Cheetos Brand in France
• Best volume promotion ever Kellogg Europe, Pokemon
Kellogg France dedicated exclusive Below the line Agency for all promotional work - 1998/2001
• Management senior client relationships - strategic
review and proposals
• Response to client brief, prepare client recommendations
effective project management (promo tactics, packaging,
premiums, overlay promos, focus group concept test)
• Calendar Planning, review/reco/nego all licensing
proposals(Olympics, Lost in Space, Loony Tunes)
• Involved strategic NPD projects: launch snack bars,
nutrigrain etc…
• Event Planning & execution: NBA Kellogg/Sprite basket
tour
• Premium manufacturing, importing - liaison with supply
chain for forecast, delivery plans -
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Product Plus Intl (UK)
- European Development Director
1995 - 1998
• An Omnicom Company, Leader in Event merchandising & Integrated Sports Promotional program ( Euro 96, World Cup 98, Olympics), developing and coordinating innovative promotional schedules for top sponsors at international level – catalogue, trade, consumer, corporate (Canon, Budweiser, Mc Donald’s, Coca Cola, Mars, HP)
• Management of Ideation & NPD for European client base, including direct account responsibility for L’Oréal, Gillette, Nestlé, Pernod, Coca Cola
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Merchandise International (UK)
- European Sales Director
1994 - 1995
• Design, development, purchase & QC of promotional gifts
& POS/POP
• Initiated Key USP/expertise for mail order, perfume &
cosmetic EUROPEAN clients: NPD process for clients –
fresh concepts, new approach to premiums, trend
analysis, research
• Achieved revenue level of $ 8m, overseeing 2 assistants
• Won 3 awards (Biotherm, Reader’s Digest, Paco Rabanne
promotions)
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Source Ltd (UK)
- Account Manager
1992 - 1994
• Merchandising & Promotion Agency specialized in
cosmetics clientele
• Established a new client portfolio in France in perfume,
cosmetics, direct mail and FMCG/toiletries, creating a
unique expertise in Duty Free campaigns
• Achieved sales of $ 1m in year 1 and doubling them in
year 2
• Responsible for all project stages (creative ideation,
campaign development, premium/POS buying, transport,
customs, finance and quality control)
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CID (UK)
- Sales & Marketing Executive
1992 - 1993
Creative Interactive Databases A UK multimedia company, selling multimedia products to Advertising Agencies Studio/Art Directors
Efficiently manage the pre screening process photographers / illustrators / realisator -
Free lance pool management
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Tandem Computers ( Paris)
- Assistante Marketing
1991 - 1992
Tandem computers (Paris, une multinationale specialisee dans plateformes IT, expertize dans les solutions pour compagnie aeriennes.
Assistanat aupres des services Marketing & PR Departmen dans plan de communication B2B ( SSII etc...), lancements, etc...
