RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.
Search Marketing Consultant - Chargé Média Search & Performance at Havas Media.
Specialized in Search Marketing, SEA
+12 months work in digital media and Search.
Master II à l'IÉSEG, Ecole Supérieure De Commerce Bac+5, Grande Ecole, label EQUIS.
Strong English skills (TOEIC:970/990). Spoken and written with pleasure.
WORK EXPERIENCE
2015-current: Senior SEA (Search) Account Manager at Performics - Publicis Groupe
Search Engine Marketing Specialist (Search & Performance).
- Monitoring and optimization for a Performance-driven client
- Development of strategic assessments and reporting
- Production and competitive analysis
- Management of a trainee
Clients: Fnac (9M€), Paysan Breton (10k€)
2014-2015: Havas, one of the world's largest communications group. +12 months.
Search Engine Marketing Specialist (Search & Performance).
Client portfolio management with performance or traffic acquisition objectives.
Clients: BNP Paribas (800k€), Kia & Hyundai Motors Company (480k€).
2013-2014: GroupM, the world's number one media investment management group. Ten-months internship (France and Belgium offices).
SEA Account Manager at GroupM Interaction. Creation, tracking and optimization of advertising campaigns (via Google Adwords, Analytics, Youtube, Yahoo!Bing, Facebook Marketplace) for clients such as Le Monde (35k€ - Adwords), American Express (10k€ - Facebook), BMS (50k€ - Adwords).
- Statistical monitoring & monthly reporting to the client.
- Weekly design of PowerPoint presentations of results, teachings & next steps for SFR (500,000€ - Adwords, among France’s 5 biggest advertisers).
- Interaction and dialogue with clients to clarify needs and expectations. Presentation of campaigns status and global performances.
Travail avec Google Adwords, Analytics, Editor, Yahoo! Bing, Bing Ads Editor, Youtube, Facebook (Marketplace) et les outils d'analyse Adgooroo, Adperf Weborama, Kenshoo, Ignition One, Lengow, DoubleClick: DFA, DS, etc.
Création, suivi, analyse des résultats et présentation aux clients de bilans de campagnes publicitaires. Optimisation du référencement organique et payant de sites web et reporting au client. Dialogue avec le client pour déterminer ses besoins et attentes. Présentation du briefing/statut des campagnes et des performances.
Mes compétences :
Microsoft Office Package
Google Analytics
Google Adwords
Google AdSense
Systèmes d'Information
E-commerce
Référencement web
Search Engine Optimization
Search Engine Advertising
Search SEO / SMO / SEA