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Marianne HARDY

Paris

En résumé

Mes compétences :
Teamwork
Fundraising
Direct Marketing
Publishing
Adaptability
Dynamisme

Entreprises

  • UNICEF - Chargée de recrutement de donateurs réguliers

    Paris 2013 - maintenant ➢ Coordination de l'activité de collecte de rue en interne et auprès des prestataires externes

    ➢ Planification et déploiement des opérations de prospection de collecte de rue

    ➢ Formation des équipes de recruteurs de donateurs

    ➢ Pilotage des prestataires et bilan quantitatif/qualitatif de l'activité

    ➢ Développement des actions marketing de fidélisation
  • Club Méditerranée - Marketing & Production Assistant (Tours)

    Paris 2012 - 2012 ➢ Product development : promotions, profitability, benchmarking, summer 2013's brochure

    ➢ Study of quality feedback: clients' claims and recommendations

    ➢ Development of a new product range (upmarket + core market): market studies, certification process for responsible tourism, sellers' trainings

    ➢ Digital marketing : creation of the website http://www.circuits-clubmed.fr/, development of an Ipad application, e-learning
  • CARE France - Marketing & Fundraising Assistant

    2011 - 2011 ➢ Direct Marketing and fundraising:
    - Relationship with donors: targeting, mailings, surveys to test the donors’ satisfaction about the communication strategy
    - Inviting tenders, data retrieval, analysis of the results
    - Manage a telemarketing campaign from A to Z
    - Train a 40 people team
    - Run a study on the French NGO’s sponsorship offers
    - Study the “competition” (speech, communication aids, approach of the donor in the street)

    ➢ Street Marketing:
    - Logistics (prefectorial permits, recruiters’ equipment, new donors’ booklet)
    - Team trainings
    - Monitoring the statistics of the fundraising campaigns
  • Editis, Place des éditeurs - Partnerships and special sales

    2010 - 2010 ➢ Commercial:
    - Managing the clients’ orders, billings and special sales in BtoB
    - Monthly reporting
    - Canvassing and partnership research, negotiating quotes and contracts
    - Checking the stocks and controlling the summer balances

    ➢ Marketing: store check of our merchandising in Lyon
  • Vuibert, Albin Michel - Publishing Assistant

    2009 - 2009 - Editorial tasks such as proofs preparations, corrections, proofreading.
    - Commercial works such as meetings with commercial partners (Amazon, lesocial.fr, fnac.com) and with authors, round-tables conferences with candidates, comparative study of our offer on the Internet.
    - Specific activities such as creation of a cover model with a layout compositor, management of a database (Pionix), elaboration of the budget of the new offer for 2010.
    - Acquisition of the different steps of the book conception, of the French authors’ rights, of the typographic code.
    - Experience of working quickly in a stressful environment, meeting the short deadlines, teamwork.
  • SKEMA's Association of Arts - Member of

    2008 - 2010

Formations

Réseau

Annuaire des membres :