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Pierre Emmanuel PEOTTA

CAMBRIDGE

En résumé

Antibody, Marketing Strategy, Marketing Communications, International Sales, B2B sales, B2B Marketing, B2B services, CRO, Biotechnology, Immunoassays, Immunology, ELISA, Antibodies, Monoclonal Antibodies, polyclonal antibodies, hybridoma
Life Sciences, Molecular Biology, cellular biology, Visual Communication, Customer Relations, Customer Experience, Customer Focus, Follow-up, Increasing Sales

Mes compétences :
Prospection
Londres
Développement commercial
ELISA
Négociation
Graphisme
Biotechnologie

Entreprises

  • Nanosight Ltd - A Malvern Instrument Company - Product Specialist

    2012 - maintenant

  • BIOTEM custom antibodies & services - Marketing and sales manager

    2008 - 2011 ➢ Coordinated global marketing:
    - Definition and management of marketing strategies for launched and existing products and services: European competitors mapping, assets determination, pricing positioning, margin monitoring, etc.
    - Implementation and management of communication campaigns:
    • Emailing (reading rate: 8 to 10% on average, up to 70% for targeted campaigns)
    • Marketing material (technical notes, website CMS content, prints & posters, etc.) in compliance with new professional visuals. Example: www.biotem-antibody.com
    • E-strategy: Google ranking (organic traffic, PPC Adwords, Analytics, etc.), social networks, press release, trademark registration, specific directory joining, etc.
    - Landscape monitoring: competitors watching, market trend, customers’ requirement, feedback and satisfaction


    ➢ Technical sales of customised services:
    - Set-up of a CRM tool, management of databases (leads, existing accounts, etc.)
    - Generation of new leads via international events, cold calls and e-mailings (> 300k new leads)
    - Monitoring of daily enquiries: understanding lead’s challenges and writing technical proposals (from 1 to 100 k€, for academics, big pharma, and start-up companies).
    - Follow up of projects pipeline and closing of sales. Conversion rate: 27 to 33% (new users), 60% (repeat business)
    - Increase of customer loyalty and repeat business: up to 60% of the annual turnover


    ➢ Related achievements:
    - Monitoring of the sales department dashboard with relevant indicators, targets, in an ISO 9001 environment
    - Supervision and support of the sales department: management of annum budget, training of 2 sales representatives and 1 assistant
    - Collaborations with inside technical teams and relevant providers (subcontractors, e-marketing agencies, etc.)
    - Website visits (year to year): + 20 to 25% on average
    - Achievement of incremental turnover (per annum): + 18%, +15%, +31%

  • Floralis - Buisiness Developer in Technology Transfer (Training Period)

    2006 - 2007 - Development, qualification and follow-up of a prospection database for innovative products and services
    - Organisation and participation to events
    - Adaptation and optimisation of technical data provided by the R&D department for external communication

  • Serolab - Marketing and Production (Training Period)

    2006 - 2006 - Improvement of the purification protocols used to manufacture a product (HPLC Agilent HP 1050)
    - Mapping of potential customers and first steps prospection

Formations

  • Université Grenoble 1 Joseph Fourier

    St Martin D'Heres 2002 - 2007 Biologie et Techniques de commercialisation

    2007: Master’s degree in Biology & Technical Sales – Rank 1
    (Biology and sales techniques – University J. Fourier Grenoble – France)

    2005: Bachelor’s degree in Cell Biology and Physiology
    (Biology and cell physiology – University J. Fourier Grenoble – France)

Réseau

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