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Bell Canada
- Product Marketing Senior Associate Director, Bell Business Market (BBM) Division
Montreal
2007 - maintenant
Directly manage 5 professionals and work with up to 90 product and marketing resources in a matrix environment. Develop and implement sales enablement initiatives, tactical marketing campaigns, and product launches for 12 different portfolios in the Network and ICT Business.
• Played key role in developing Blitz campaign strategy and format. Moved tactics from a "spray and pray” to an integrated campaign approach; created awareness, trained and equipped sales channel, tracked and analyzed results. In one year, 9 Blitz campaigns generated 859 opportunities with $50.7M funnel activity, from which 324 opportunities were won with $15.5M in total revenue.
• Reviewed and enhanced tactical plans for over 20 product initiatives ($60M in revenue). Evolved product launch tactics to have a more holistic view that included: understanding the true value proposition of a product, adapted launch tactics to appropriate channel, regional differences and competitors, channel readiness tracking, innovative sales tool kits development, sales compensation and promotional programs, adapted online strategy, generated leads and managed funnel.
• Successfully developed and led team to deliver 3 yearly National training and sales rallies that hit an exceptionally high 99.31% satisfaction rate. Attracted 1,103 attendees, the highest participation rate for this type of event at BBM; fully funded by partners through co-marketing funds.
• Envisioned and delivered the “Mentor” projects, to keep a multi-tiered sales channel informed about 12 portfolios and over 350 products and services. The “Online Mentor” on-demand information sessions generated 8 times more unique visitors than the typical internal announcements at BBM. The “Pocket Mentor” internal sales booklet was subsequently replicated in other Bell divisions.
• Received President Club, Appreciation Awards and Unity Awards as a high performer in the Bell Business Market division. Nominated to Next Generation program by Executive Committee.
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Elix - Contact center solutions and professional services provider
- Marketing and Communications Director
2001 - 2007
Manage all marketing and communication initiatives in a fast-growing North American organization, with a team of up to four marketing professionals.
• Instigated and managed the “Talk to Santa” project, a viral campaign that promoted the new VoiceXML capabilities via an innovative application. Delivered with a limited budget and extremely tight deadline resulting in increased corporate visibility. Campaign won multiple marketing awards and generated over 130,000 Web visits and 72,000 voice interactions within 2 weeks.
• Developed and launched new corporate website with search engine strategy that more than quintupled our Web visits. Introduced an interactive corporate newsletter that leveraged content from our specialized partners; helping our marketing team which constantly generated new information to sustain interest on our web site, increased visibility and online opportunities.
• Established good working relationships with partners, built joint marketing campaigns by leveraging marketing development funds. Introduced hunter telemarketing strategy profiling targeted prospects and improving sales efficiency. Successfully implemented lead generation tactics that exceeded corporate objectives with 97% of revenues from new clients from marketing leads (2003-2004).
• Implemented a sales force automation system (Salesforce.com) that improved lead generation tracking and follow-up. Set up governance measuring cost of each lead and better evaluate ROI.
• Mentored and motivated Marketing team members during a period of change when Elix was acquired by Bell in 2007 and kept the marketing department focused on set objectives.
• Awarded first place for best application and campaign in interactive marketing category, as well as Jury’s Favorite for best interactive initiative by the Relationship Marketing Association of Montreal (2004); Elix Top Performer for exceptional contribution to business success (2004 and 2005).
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Tecsys - supply chain management software vendor for e-commerce driven organizations
- Marketing Programs Manager
1999 - 2000
Develop and implement marketing programs relevant to corporate product strategy.
• Planned and launched new e-commerce software, from product branding, sales brochures, high-end multimedia web animation, to a media plan with new print and Web advertisements that more than tripled visits to corporate website.
• Initiated Web-based lead-tracking process that determined visits ratio and ROI for each marketing program and media placement, thereby improving future marketing decisions.
• Supervised lead generation programs and developed first webinar series; organised a US six-city seminar road show that exceeded lead generation objective.
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MEI - Sales Force Automation Software Vendor
- Marketing Project Manager
1996 - 1999
Manage marketing initiatives for North American and European regions, as well as develop advertising campaigns for complete Sales Force Automation product line, with a budget of up to $2M.
