Xumei YANG

En résumé

Entreprises

• HAPIWINE - Business Consultant & Product Manager

  2015 - 2015 A French startup of wine app
  
  * Analyzed French wine business and international wine websites & apps to evaluate the product opportunity.
  * Conducted primary and secondary research to define target segments.
  * Set the overall business and marketing strategy to lay the foundation for product release.
  * Defined and prioritized the product functionalities by adopting Agile Methodology.
  * Facilitated the product prototyping with Balsamiq for product development team.
  

• LEAGAS DELANEY - Senior Project Manager

  2013 - 2014 Advertising Agency. Brands managed - Adidas, Volvo cars, Munchy's, Avon, Hebang Real Estate
  
  * Chief point of contact between key client accounts and the cross-functional team in the agency.
  * Planned the first coffee shop for The Mad Curator, an international art coffee brand, from concept to completion.
  * Planned and implemented 2014 adidas NEO Label Digital Activation Campaign that achieved 276% of the KPI.
  * Created the digital launch campaign for Munchy's, Malaysia's biggest leisure food brand.
  * Conceived, designed and produced the AR creative display for Volvo V40.
  * Crafted brand communication strategy and conducted integrated marketing campaign for Hebang Real Estate.

• IMAGINATION SHANGHAI LIMITED - Project Manager

  2011 - 2013 Communication Agency. Brands managed - Ford, Lincoln, Jaguar & Land Rover, Mazda, Rolls Royce, Siemens
  
  * Organized and managed the Lincoln China announcement event that attracted more than 60 international media including CCTV, BBC, Bloomberg and over 200 VIP guests.
  * Conducted the All-New Focus event that increased Ford's market share from 2.7% to 4% in 2012.
  * Negotiated with vendors and successfully curtailed production costs by 5% for Land Rover Experience Center event.

• AUDITOIRE - Project Assistant

  Villers Cotterets 2010 - 2011 Event Agency. Projects served - French Pavilion, Il de France, Luxembourg Pavilion, Huawei Showroom
  
  * Managed and facilitated the on-site work as translator for French AV production team during Shanghai Expo.
  * Assisted in the project management and production work of Huawei showroom in Shenzhen.

• PRICEWATERHOUSECOOPERS - Assurance Associate

  Neuilly-sur-Seine 2008 - 2009 Professional Services Agency. Projects served - Metso, J&J, Fujikura, Zuellig Woo, Jinghu Railway IPO
  
  * Analyzed clients' financial statements and evaluated their financial risk levels for business optimization reference. ;
  * Delivered reports on clients' financial status and provided suggestions to improve clients' financial management. ;

Formations

• HEC

  Paris 2014 - 2015 Master of Business Administration (MBA)
  
  Major in Marketing
  * GPA: 3.92/4

• Shanghai University Of Finance And Economics (Shanghai)

  Shanghai 2004 - 2008 Bachelor of Economics
  
  Major in Banking and International Finance

Réseau

Pas de contact professionnel