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Al-Ghurair Foods
- Sales Manager
2012 - maintenant
Achieving revenue and profitability targets for all AGF consumer products and developing new clients in addition to managing existing client relationships in Morocco, Algeria, Tunisia, Libya, Egypt, Palestine, Lebanon, Syria, Jordan and Iraq. Managing contracts, developing a marketing strategy/plan or product portfolio and managing the sales team.
• Planning a sales forecast country/product-wise.
• Executing agreed business plan and implementing marketing plan approved by management to achieve the sales objectives in the Levant / North Africa.
• Increasing existing marketshare for AGF consumer products by appointing new customers/distributors and expanding product range to achieve sales growth.
• Providing training and support to the distributors/partners to ensure that they are focusing on the right range of products with the right price and service to the end customers.
• Monitoring and identifying market trends by gathering competitor information to identify trends that effect current and future growth.
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Gyma Food Industries
- Key Account Manager
2010 - 2012
• In charge of developing and implementing strategic marketing & operational plans within U.A.E.
• Enhanced company’s image through marketing activities including events, sponsorships of national events, corporate presentations and videos, promotional material and display design.
• Drove in-store promotions with creative displays, demonstrations and animations (Biryani Festival, Spices & Nuts Festival, Anniversaries…).
• Managed, trained and briefed merchandisers and promotional staffs (about 80 Staffs).
• Currently leading to achieve Budget XX millions AED business within U.A.E. through major retail chains.
• Held margins as per requested target and secured existing business.
• Provided first-class service and availability to all customers and partners across U.A.E.
• Responsible of Cost control into my Key Accounts, stock & sales report analysis, proposal of new listing for development with forecats and R.O.I.
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JCDecaux MEA
- PROJECT MANAGER BUSINESS DEVELOPMENT
Neuilly-sur-Seine
2008 - 2009
Key Responsibilities: My mission as a Project Manager,
Outdoor Advertising – Airport Advertising
• Conducting airports tenders answering regarding the management and sales of the advertising spaces in Saudi Arabia (27 Airports), Kuwait (Main Airport) and production of deliverables depending on the requests (Marketing Offer, Financial Offer, Technical Offer) in coordination with Finance Department, Engineering and Technical Department, and Legal Department located in France and in UAE.
• Traveling to Saudi Arabia and Kuwait frequently to visit the airports concerned and meet with stakeholders to tenders (Directors General of Civil Aviation, Department of airport advertising agencies, communications) and to attend media shows.
Cities visited in Saudi Arabia: Abha, Jizan, Jeddah, Medina, Tabuk, Yanbu 'al Bahr, Riyadh and Dammam.
Outdoor Advertising – Billboard Advertising in Doha, Qatar (On behalf of q.media Decaux)
• Leading projects to develop the Billboard Advertising Activities (Scaffoldings, Rooftops, One Way Vison, Neons) in Doha, Qatar.
• Responsibile of developing new business ventures within different interlocutors, with clients ranging from Landlords, Private Companies, to Emirs Families. The key to this role was the ability to handle a full sales cycle, from lead generation through to close. With face-to-face appointments, it was encouraged to think outside the box while developing new business, for that, I had the flexibly to adapt the approach.
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L'Oreal
- Sales Manager
PARIS
2008 - 2008
- In charge of the opening of outlets referencing our products on the national offer
- Chasing references
- Management of sales prices and promotion
- Audit of outlets, merchandising recommendation
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DANONE
- Chef de marché
Paris
2007 - 2007
• Implementation of action plans, customers, brands, traded on a national or regional (SCADIF).
• Strategy: Adapt to the specific Geomarketing and sign.
• Management staff specializing in merchandising (between 1 and 5 persons per mission) and sales promoters.
• Animation in store, e.g., responsible for sales promotion (GHs, Podium, Dividers).
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Massoud & Partners (Beyrouth, Liban)
- Chef de Projet Junior
2006 - 2006
- Veille produit, sessions de créativité, études consommateurs, études sur ‘la consommation de céréales pour petit déjeuner’ dans la région Moyen Orient et dans les pays méditerranéens pour le client Poppins
- Prospection de nouveaux marchés pour le compte de Massoud & Partners en vue de sous-traiter certaines activités graphistes à des agences françaises de design
